15 Best Landing Page Builders for Effective Lead Generation

‍In today’s digital landscape, landing pages capture leads, drive conversions, and build a solid online presence. However, many small and large businesses struggle to create effective landing pages that deliver optimal results.

Statistics show that only 22% of companies are satisfied with their conversion rates, and 16% of landing pages are free from cluttered navigation. This highlights the need for reliable landing page builders to simplify the process and maximize lead generation.

To help you make an informed decision, we have compiled a comprehensive list of the best landing page builders available.

Our rankings are based on various factors, including features, ease of use, third-party integrations, automation tools, design options, pricing, and more.

Whether you’re a marketer, agency, or business owner, these landing page builders are designed to meet your specific needs and drive tangible results.

1. Swipe Pages

Swipe Pages is a leading landing page builder known for its fast, functional, and responsive landing pages. With a wide range of professionally designed templates and a user-friendly drag-and-drop interface, Swipe Pages make creating stunning landing pages without coding knowledge easy.

Key Features of Swipe Pages:

• Smart Pages and AMP Pages: Swipe Pages ensures that your landing pages load quickly on any device, improving user experience and reducing bounce rates.
• A/B Testing and Analytics: Track the performance of your landing pages and make data-driven decisions to optimize conversions.
• Payment Forms: Integrate Stripe and PayPal to create seamless payment forms for e-commerce purposes.
• Dynamic Keyword Insertion: Customize your landing page content based on your target keywords to enhance relevancy and engagement.
• 70+ Modern Templates: Choose from a wide selection of professionally designed templates to kickstart your landing page creation process.
• Subaccounts and Teams: Collaborate easily by managing multiple client projects and assigning roles to team members.
• Popups, Countdowns, Forms, and 25+ Modules: Engage your audience with interactive elements and capture leads effectively.
• Zapier Integration and Webhooks: Connect with third-party apps and receive real-time notifications for seamless workflow automation.
• Direct Integrations: Integrate with popular marketing automation tools like HubSpot, Mailchimp, Active Campaign, and more for streamlined campaigns.
• Hosting, CDN, and SSL: Swipe Pages offers secure and fast hosting solutions, ensuring your landing pages load quickly and are protected.

Pricing:

Swipe Pages offer a 14-day free trial to test out its features. After that, pricing plans start at $29 per month for the Startup plan, $59 per month for the Marketer plan, and $119 per month for the Agency plan.

2. Leadpages

Leadpages offers an affordable option without compromising on features for those on a budget. With its dynamic text replacement, CRM integration, and email marketing capabilities, Leadpages provides a solid foundation for creating effective landing pages. It offers over 160-page templates and the ability to create unlimited mobile-friendly pages.

Key Features of Leadpages:

• A/B Testing: Test different variations of your landing pages to optimize conversions.
• WordPress Integrations: Seamlessly integrate Leadpages with your WordPress website for enhanced functionality.
• Mobile-Responsive Templates: Choose from a wide range of mobile-responsive templates to ensure your landing pages look great on any device.
• Coming Soon Pages: Create attractive coming soon pages to generate anticipation and capture leads before your official launch.
• Social Media Integrations: Easily connect your landing pages with your social media accounts for increased visibility and engagement.
• Form Creation and Page Design Plugins: Extend the functionality of Leadpages with plugins that offer advanced form creation and page design options.

Pricing:

Leadpages offers a 14-day free trial. Pricing plans start at $25 per month for the Standard plan, $48 monthly for the Pro plan, and $199 for the Advanced program.

3. Unbounce

Unbounce is widely regarded as one of the best landing page builders in the market. Trusted by over 1,500 brands worldwide, Unbounce enables you to create optimized landing pages that convert prospects into leads and sales.

Its user-friendly drag-and-drop editor, extensive template library, and dynamic keyword insertion make it a powerful tool for marketers.

Key Features of Unbounce:

• Drag-and-Drop Editor: Create and customize landing pages easily with Unbounce’s intuitive editor.
• 125+ Mobile-Responsive Templates: Choose from a vast array of professionally designed templates to kickstart your landing page creation.
• Dynamic Keyword Insertion: Customize landing page content based on specific search terms to enhance relevancy and improve conversions.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance to optimize results.
• Popups and Sticky Bars: Engage your audience with popups and sticky bars that capture attention and encourage action.
• Robust Integrations: Integrate Unbounce with various marketing tools and platforms for seamless campaign management.

Pricing:

Unbounce offers three pricing plans: Essential, Premium, and Enterprise. The pricing details can be obtained by contacting their sales team directly.

4. Instapage

Instapage is a famous landing page builder known for its ease of use and visually stunning templates. With Instapage, you can create beautiful, high-converting landing pages without coding skills. Its robust features and integrations make it a versatile tool for marketers and businesses of all sizes.

Key Features of Instapage:

• Drag-and-Drop Editor: Build landing pages effortlessly with Instapage’s intuitive drag-and-drop editor.
• 200+ Customizable Templates: Choose from a wide selection of professionally designed templates and customize them to match your brand.
• Heatmaps and Analytics: Gain insights into user behavior on your landing pages and optimize conversions with data-driven decisions.
• Collaboration and Team Management: Collaborate with team members and clients seamlessly with Instapage’s collaboration features.
• Multiple Integrations: Connect Instapage with your favorite marketing tools and platforms for streamlined campaign management.

Pricing:

Instapage offers three pricing plans: Business, Custom, and Enterprise. The pricing details can be obtained by contacting their sales team directly.

5. HubSpot

HubSpot is a renowned all-in-one marketing platform with a powerful landing page builder. With HubSpot, you can create professional landing pages, track their performance, and seamlessly integrate them with your marketing automation workflows.

HubSpot’s extensive suite of tools makes it an ideal choice for businesses looking for a comprehensive marketing solution.

Key Features of HubSpot:

• Drag-and-Drop Editor: Create stunning landing pages with ease using HubSpot’s user-friendly editor.
• Customization Options: Customize your landing pages to match your brand’s look and feel.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance to optimize conversions.
• CRM Integration: Seamlessly integrate your landing pages with HubSpot’s CRM for enhanced lead management.
• Marketing Automation: Automate your marketing campaigns and workflows for efficient lead nurturing.
• Personalization: Deliver personalized experiences to your audience by tailoring landing page content based on user data.

Pricing:

HubSpot offers a free plan with limited features. Their premium plans start at $45 monthly and vary based on your business’s desired functionality and size.

6. Click Funnels

Click Funnels is a famous landing page builder specializing in creating sales funnels. With Click Funnels, you can build end-to-end sales funnels that guide your audience through the entire customer journey, from awareness to conversion.

Its intuitive interface and extensive features make it a powerful tool for marketers and entrepreneurs.

Key Features of Click Funnels:

• Sales Funnel Builder: Create comprehensive sales funnels with ease using Click Funnels’ drag-and-drop editor.
• Pre-Built Templates: Choose from a library of professionally designed templates for various sales funnel stages.
• Membership Site Builder: Build membership sites to deliver exclusive content and nurture customer relationships.
• Upsell and Downsell Pages: Increase revenue by offering upsells and down sells to your customers during checkout.
• Email Marketing Automation: Automate your email marketing campaigns for efficient lead nurturing and follow-up.

Pricing:

The Click Funnels plan starts at $97 per month, while the Click Funnels Platinum plan is priced at $297.

7. Elementor

Elementor is a popular page builder plugin for WordPress that also offers to land page-building capabilities.

With its intuitive drag-and-drop interface and extensive customization options, Elementor empowers WordPress users to create visually stunning and high-performing landing pages without coding knowledge.

Key Features of Elementor:

• Drag-and-Drop Editor: Build landing pages effortlessly with Elementor’s intuitive editor.
• Extensive Widget Library: Access a wide range of widgets and elements to enhance the functionality and design of your landing pages.
• Responsive Editing: Customize the appearance of your landing pages for different devices and screen sizes.
• Integration with WordPress: Seamlessly integrate Elementor with your WordPress website for a seamless user experience.

Pricing:

Elementor offers a free version with limited features. Their premium plans start at $49 per year for the Personal project, $99 per year for the Plus plan, and $199 for the Expert plan.

8. Wix

Wix is a famous website builder that also offers to land page-building capabilities. With its intuitive drag-and-drop editor and extensive template library, Wix enables users to create visually appealing landing pages in minutes.

Whether you’re a beginner or an experienced user, Wix provides a user-friendly platform for creating stunning landing pages.

Key Features of Wix:

• Drag-and-Drop Editor: Build landing pages effortlessly with Wix’s intuitive editor.
• Template Library: Choose from a selection of professionally designed templates to kickstart your landing page creation process.
• Mobile Optimization: Ensure your landing pages look great on any device with Wix’s mobile optimization features.
• App Market: Extend the functionality of your landing pages with various apps available in Wix’s App Market.

Pricing:

Wix offers a free plan with limited features. Their premium plans start at $14 per month for the Combo plan, $18 per month for the Unlimited plan, and $23 per month for the Pro plan.

9. Zyro

Hostinger – Zyro’s landing page builder offers a comprehensive web solution that empowers you to create and customize your online presence effortlessly.

You can unleash your creativity and build a unique and visually appealing landing page with various powerful design tools and hundreds of templates.

Key Features of Hostinger – Zyro:

• DDoS Protection: Protect your landing page from distributed denial of service (DDoS) attacks with Hostinger – Zyro’s cloud-based solution.
• 99.9% Uptime: Ensure your landing page runs smoothly with reliable uptime.
• Appointment Booking: Allow customers to book appointments, ensuring uninterrupted access to your services quickly.
• Step-by-Step Video Walkthroughs: Access helpful video tutorials to guide you through setting up your landing page.
• E-commerce Solution: Sell up to 500 products directly from your landing page with Hostinger – Zyro’s integrated e-commerce functionality.

Pricing:

Hostinger – Zyro’s website builder and web hosting package is priced at $2.79 per month, with three months free. The renewal cost is $6.99 per month.

10. WordPress

WordPress, the world’s most popular content management system (CMS), offers a wide range of landing page plugins that can transform your website into a lead generation powerhouse.

With plugins like Elementor, Beaver Builder, and Divi, WordPress users can create and customize landing pages to meet their specific needs.

Key Features of WordPress Landing Page Plugins:

• Drag-and-Drop Editors: Create landing pages effortlessly with intuitive drag-and-drop editors.
• Template Libraries: Access a vast library of professionally designed templates for various industries and purposes.
• Responsive Design: Ensure your landing pages look great on any device with responsive design options.
• Integration with WordPress: Seamlessly integrate landing page plugins with your WordPress website for a seamless user experience.

Pricing:

The pricing for WordPress landing page plugins varies depending on the plugin’s features. Some plugins offer free versions, while others have premium plans starting at $49 per year.

11. Landingi

Landingi is a streamlined landing page builder focusing on simplicity and ease of use. With its user-friendly interface and extensive template library, Landingi enables users to create professional landing pages without any coding knowledge.

Its robust features and integrations make it a powerful tool for marketers and businesses.

Key Features of Landingi:

• Drag-and-Drop Editor: Build landing pages effortlessly with Landingi’s intuitive editor.
• Template Library: Choose from a selection of professionally designed templates to kickstart your landing page creation process.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance for optimal results.
• CRM Integration: Seamlessly integrate your landing pages with popular CRM platforms for streamlined lead management.
• Popups and Sticky Bars: Capture your audience’s attention with engaging popups and sticky bars.

Pricing:

Landingi offers three pricing plans: Create, Automate, and Custom. The pricing details can be obtained by contacting their sales team directly.

12. Get Response

Get Response is an integrated marketing platform that includes a landing page builder among its features. With Get Response, you can create visually appealing landing pages, automate your marketing campaigns, and manage your leads effectively.

Whether a small business or a large enterprise, Get Response offers a comprehensive solution for your marketing needs.

Key Features of Get Response:

• Drag-and-Drop Editor: Build landing pages effortlessly with Get Response’s intuitive editor.
• Template Library: Access a wide range of professionally designed templates to kickstart your landing page creation process.
• Marketing Automation: Automate your marketing campaigns and workflows for efficient lead nurturing.
• CRM Integration: Seamlessly integrate your landing pages with popular CRM platforms for streamlined lead management.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance for optimal results.

Pricing:

Get Response offers four pricing plans: Basic, Plus, Professional, and Enterprise. The pricing details can be obtained from their website.

13. Mailchimp

Mailchimp, a well-known email marketing platform, also offers a landing page builder as part of its features. With Mailchimp, you can create visually appealing landing pages, automate your email marketing campaigns, and manage your contacts effectively.

If you already use Mailchimp for your email marketing, their landing page builder is a seamless addition to your toolkit.

Key Features of Mailchimp:

• Drag-and-Drop Editor: Build landing pages effortlessly with Mailchimp’s intuitive editor.
• Template Library: Choose from professionally designed templates to kickstart your landing page creation process.
• Email Marketing Automation: Automate your email marketing campaigns for efficient lead nurturing and engagement.
• Contact Management: Manage your contacts effectively and segment them for targeted campaigns.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance for optimal results.

Pricing:

Mailchimp offers four pricing plans: Free, Essentials, Standard, and Premium. The pricing details can be obtained from their website.

14. Divi

Divi is a popular WordPress theme with a powerful visual and landing page builder. With Divi, you can create elegant and professional landing pages without any coding knowledge.

Its wide range of customization options and pre-made layouts make it a versatile tool for creating stunning landing pages.

Key Features of Divi:

• Visual Page Builder: Build landing pages effortlessly with Divi’s intuitive drag-and-drop editor.
• Pre-Made Layouts: Choose from a vast library of professionally designed layouts for various industries and purposes.
• Responsive Design: Ensure your landing pages look great on any device with Divi’s responsive design options.
• Integration with WordPress: Seamlessly integrate Divi with your WordPress website for a seamless user experience.

Pricing:

Divi is part of the Elegant Themes membership, which includes access to all their themes and plugins. The membership costs $89 per year or $249 for a lifetime license.

15. Thrive Architect

Thrive Architect is a conversion-focused page builder plugin for WordPress, including landing page-building capabilities. With Thrive Architect, you can create visually appealing landing pages optimized for conversions.

Its extensive features and integrations make it a powerful tool for marketers and online business owners.

Key Features of Thrive Architect:

• Drag-and-Drop Editor: Build landing pages effortlessly with Thrive Architect’s intuitive editor.
• Conversion-Focused Elements: Access a wide range of elements designed to maximize conversions.
• A/B Testing and Analytics: Test different variations of your landing pages and analyze performance for optimal results.
• Mobile Optimization: Ensure your landing pages look great on any device with Thrive Architect’s mobile optimization features.
• Integration with WordPress: Seamlessly integrate Thrive Architect with your WordPress website for a seamless user experience.

Pricing:

Thrive Architect is part of the Thrive Themes membership, which includes access to all their plugins and themes. The membership is priced at $19 per month (paid annually) or $30 per month (paid quarterly).

Conclusion

Choosing the right landing page builder is crucial for driving effective lead generation and maximizing conversions. The 15 landing page builders offer various features, customization options, and integrations to meet your needs.

Whether you’re a marketer, agency, or business owner, these tools provide the necessary functionality to create stunning landing pages that drive tangible results. Evaluate your requirements, consider your budget, and select the landing page builder that aligns with your goals and objectives.

With the right tool, you can take your lead generation efforts to new heights and achieve success in the competitive digital landscape.

Remember, building effective landing pages is just the first step. Continuous optimization, A/B testing, and data analysis are essential for long-term success. Experiment, learn from the results, and consistently refine your landing pages to deliver the desired outcomes.