By
AI marketing tools have revolutionized the way businesses approach content creation. With the rise of generative AI platforms, copywriters, bloggers, content teams, and marketers can now access powerful software to help tackle writer’s block and generate high-quality content.
Two of the top players in the market are Copy AI and Jasper (formerly Jarvis, formerly Conversion AI). This article will delve into the features, use cases, pricing, and examples of these AI copywriting tools to help you determine which is best suited for your business needs.
What are AI Copywriting Tools?
AI copywriting or content generation tools leverage artificial intelligence to write content for a subject and tone. These tools are built using Large Language Models (LLMs), algorithms trained on a vast text corpus.
LLMs can generate human-sounding language with just short text input by analyzing patterns and sequences in the training data.
Copy AI and Jasper aim to eliminate manual work associated with copywriting in various areas, such as blogging, email marketing, social media marketing, sales emails, website copy, product descriptions, essays, and research papers.
Users provide seed text, including titles, descriptions, and relevant keywords, which the AI uses to generate content. These tools can even provide variations on the same theme, making content creation more efficient and diverse.
Copy AI
Copy AI generates short-form content such as email subject lines, blog titles, headlines, social media captions, product descriptions, brainstorming, and bullet points.
It suits social media managers, paid marketers, and email marketers. Here are some key features that make Copy AI stand out:
Usability
Copy AI has an intuitive design and user interface, making it easy to navigate and utilize without requiring coding knowledge. The platform lays out everything transparently, allowing users to maximize its potential without diving into underlying coding.
Content Templates
Copy AI offers many templates and tones for short-form content, including emails, social media posts, and product descriptions. With over 90 templates, users have ample options to match their specific needs and style.
Supported Languages
Copy AI supports translation to 25 languages, regardless of the chosen plan. This feature enables businesses to reach a broader audience and create multilingual content easily.
Quality of Support
In addition to a Help Center page, Copy AI provides an easy-to-use messaging system for customer support. Users can quickly contact the support team to address any inquiries or issues.
Chat Feature
Copy AI recently introduced a chat feature that sets it apart from other AI copywriting tools. Like OpenAI’s ChatGPT, Copy AI’s chat feature can access real-time web information.
This capability enables users to write personalized sales emails referencing recent job updates or other relevant information. The chat feature enhances workflows and expands the tool’s versatility.
Copy AI offers a free plan with limited access, allowing users to explore its capabilities. The Pro plan, priced at $35 per month, offers unlimited copy credits. However, pricing details for the Enterprise plan are not readily available.
Jasper
Jasper, formerly known as Jarvis and Conversion AI, is a versatile AI content generator that excels in short-form and long-form content. It has gained significant recognition and secured substantial funding, making it a prominent player in the AI writing tools market. Here are some notable features of Jasper:
Usability
Like Copy AI, Jasper boasts an intuitive user interface that does not require coding experience. The platform is user-friendly, enabling easy navigation and utilizing its various features.
Content Templates
With over 50 templates to choose from, Jasper provides ample options for content inspiration. Whether users want to create blog posts, landing pages, emails, or essays, Jasper offers templates to guide content generation.
AI Image Generation
Jasper sets itself apart by offering an AI image generation feature. The Jasper Art feature allows users to create AI-generated art for a monthly fee.
This feature can be particularly useful for businesses that require visually appealing content to accompany their written material.
Chrome Extension
Jasper’s Chrome Extension is a powerful tool allowing users to write directly with AI in popular platforms such as Gmail, Notion, and more.
This feature enhances productivity and streamlines content creation by providing AI-generated suggestions and completions while working within these platforms.
Supported Languages
Jasper supports content translation in up to 25 languages, making it accessible to a global audience and facilitating multilingual content creation.
Quality of Support
Jasper offers a Help Center and a direct email message line for customer support. Users with higher-tier plans receive priority support, ensuring their inquiries and concerns are addressed promptly.
Jasper’s pricing consists of two main plans: the Starter plan, priced at $29 per month, offers 20,000 words per month and access to all 50 templates. The Boss Mode plan, priced at $59 per month, provides 50,000 words per month, access to all templates, and additional features such as the long-form editor.
How to Choose the Right Tool
Choosing the right AI copywriting tool depends on various factors specific to your business. Consider the following points when deciding between Copy AI and Jasper:
- User Needs: Determine which teams within your organization will utilize the AI copywriting tool. Consider the social media platforms your business uses the most and the types of content your team generates frequently.
- Content Focus: Assess the content weaknesses you currently observe within your teams. If short-form content like email subject lines and social media captions is a priority, Copy AI may be the better choice. However, Jasper may be more suitable if your team primarily focuses on long-form content such as blog posts and landing pages.
- Use Cases: Consider the specific use cases your business requires from an AI copywriting tool. Evaluate the features and capabilities of both Copy AI and Jasper to determine which tool aligns best with your needs.
While AI copywriting tools like Copy AI and Jasper can greatly assist in content creation, it’s important to note that they cannot completely replace the work of an experienced copywriter.
Human intervention is often necessary to ensure the quality and accuracy of the generated content. However, these tools can serve as valuable writing assistants, providing a starting point and inspiration for your content.
How Do These Tools Work?
Jasper and Copy AI use AI and machine learning algorithms to generate content based on user input. Here’s an overview of how these tools work:
- Training: Both tools utilize GPT-3, one of the largest language models ever created, as the foundation for their AI-generated content. GPT-3 has been trained on vast amounts of text data, enabling it to generate coherent and contextually appropriate language.
- Data Analysis: Jasper and Copy AI analyze information from the web to organize and surface content results for user queries. These tools leverage algorithms to identify relevant patterns and sequences in the training data, allowing them to generate content that aligns with user needs.
- Templates: Both tools offer a variety of templates that users can choose from to assist with content generation. These templates serve as starting points and provide structure for creating content aligned with specific use cases.
While AI-generated content can be a valuable resource, it’s important to note that the output quality may vary. Human intervention is often necessary to review, refine, and ensure the accuracy and coherence of the generated content before publishing.
Jasper & Copy AI Alternatives
Copy AI and Jasper are not the only AI copywriting tools available. Here are a few alternatives worth considering:
- ChatGPT: OpenAI’s ChatGPT is a free AI content generator that can assist with various writing tasks. It provides instant copy generation, serves as a brainstorming partner, and offers a simple chat interface for interacting with the AI.
- Writer.com: Writer.com is an end-to-end AI content generator designed for enterprise businesses. It allows teams to efficiently CoWrite with AI while adhering to brand voice and tone. Writer.com offers features like a brand-approved snippet library and integration with popular platforms like Google Docs and Figma.
- Writesonic: Writesonic is a comprehensive suite of AI writing tools suitable for writers, bloggers, marketing teams, and entrepreneurs. It offers over 100 use cases, AI-generated images, a 5-step blog post writer, and API access.
Consider your specific use cases and requirements when exploring these alternatives to find the tool that best aligns with your business needs.
Conclusion
Copy AI and Jasper are powerful AI copywriting tools that can enhance your content creation process. Copy AI excels in generating short-form content, while Jasper offers a wider range of use cases, including short- and long-form content.
By considering your team’s needs, content focus, and specific use cases, you can determine the most suitable tool for your business.
Remember that while AI copywriting tools can be valuable resources, they cannot replace the expertise and creativity of an experienced copywriter.
Human intervention and review are crucial to ensure the generated content’s quality, accuracy, and coherence. Experiment with different tools, take advantage of free trials and find the writing assistant that best supports your team’s needs.
Whether you choose Copy AI, Jasper, or an alternative tool, AI-powered content generation can significantly streamline your content creation process and provide valuable inspiration.
Embrace the power of AI and leverage these tools to create compelling, engaging, and high-quality content for your business.
