InstaPage vs ClickFunnels: Which Landing Page Builder is Right for You?

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When choosing the right landing page builder, there are two big players: InstaPage and ClickFunnels. Both tools offer a range of features to help businesses create effective landing pages and drive conversions.

However, they cater to different types of customers and have distinct strengths and weaknesses. In this article, we will compare InstaPage and ClickFunnels in detail, so you can decide which tool is best for your business.



InstaPage is a dedicated landing page builder focusing solely on creating, hosting, and optimizing landing pages. It is known as one of the best landing page tools on the market, offering a range of advanced features to help businesses analyze visitor behavior and optimize conversions.

InstaPage is ideal for large companies with multiple landing pages, busy teams, and businesses that rely heavily on Google ads traffic. However, it may not fit small businesses or solopreneurs best.

Features of InstaPage:

  • Advanced landing page builder: InstaPage offers a powerful and intuitive drag-and-drop editor that allows you to create stunning landing pages without any coding knowledge.
  • High-quality landing page templates: InstaPage provides a wide range of professionally designed templates optimized for conversions.
  • A/B testing: InstaPage allows you to test different variations of your landing pages to determine which ones perform better and drive more conversions.
  • Team collaboration features: InstaPage offers features that facilitate collaboration among team members, making it easier for multiple people to work on landing pages simultaneously.
  • Mass landing page editing: InstaPage allows you to make changes to multiple landing pages at once, saving you time and effort.
  • High-converting forms: InstaPage provides customizable forms that are designed to maximize conversions.
  • Heatmaps: InstaPage offers heatmaps, which provide detailed insights into how users interact with your landing pages.
  • 1:1 ad personalization: InstaPage allows you to create personalized landing pages tailored to individual visitors’ needs and preferences.



ClickFunnels is a comprehensive sales funnel and landing page builder that offers a wide range of features to help businesses generate leads and sell products.

In addition to landing page software, ClickFunnels provides checkout pages, email marketing automation, membership sites, and pre-made sales funnel templates.

ClickFunnels is ideal for new businesses, solopreneurs, and small businesses that sell physical or digital products. It is a versatile tool that can help businesses create sales funnels, accept payments, and email marketing campaigns all in one place.

Features of ClickFunnels:

  • Sales funnel templates and landing page templates: ClickFunnels offers a variety of pre-designed templates for different stages of the sales funnel, making it easy for businesses to create high-converting landing pages and sales funnels.
  • Payment gateway integration: ClickFunnels seamlessly integrates with popular payment gateways like PayPal, Stripe, and ClickBank, allowing businesses to accept payments directly through their funnels.
  • Email marketing automation: ClickFunnels includes a built-in email marketing tool called Actionetics, which allows businesses to collect leads and send targeted email campaigns to their subscribers.
  • Landing page builder: ClickFunnels provides a drag-and-drop landing page builder that makes it easy for businesses to create beautiful and functional landing pages without coding knowledge.
  • FunnelFlix (marketing training videos): ClickFunnels offers access to FunnelFlix, a platform that provides training videos on various aspects of digital marketing, including funnel hacking, copywriting, and offer development.
  • Membership websites: ClickFunnels allows businesses to create and manage membership sites, making it easy to deliver exclusive content to paying customers.
  • Sales funnel coaching: ClickFunnels provides coaching and support to help businesses optimize their sales funnels and drive more conversions.

Which Landing Page Tool Is Best for Me?

The choice between InstaPage and ClickFunnels ultimately depends on your needs and goals. If you are a large company with heavy traffic and need advanced landing page optimization features, InstaPage may be your better choice.

On the other hand, if you are a small business or solopreneur looking for an all-in-one solution to create sales funnels, accept payments, and email marketing campaigns, ClickFunnels is likely the better option.

It is important to consider whether you already have a business established or if you are just starting. ClickFunnels is a more popular and versatile tool that offers a wide range of features at a more affordable price.

However, InstaPage excels in landing page optimization and offers advanced features like heatmaps and 1:1 ad personalization that may be invaluable for businesses with heavy traffic and a need for precise targeting.

In the end, InstaPage and ClickFunnels are powerful landing page builders that can help businesses drive conversions. It is crucial to evaluate your specific needs and consider factors like traffic volume, budget, and the complexity of your sales process before deciding.

Who Are They For?

To help you further in making a decision, let’s take a closer look at who InstaPage and ClickFunnels are best suited for:

InstaPage For

  • Large businesses who need only landing pages: If you have many landing pages and already have email marketing software, a payment gateway, and sales funnels in place, InstaPage is a perfect choice for optimizing your existing landing pages and increasing conversions.
  • Existing businesses wanting to level up: InstaPage is ideal for companies that want to optimize their landing pages and increase conversions. It offers unparalleled conversion rate optimization (CRO) features and provides actionable insights to improve landing pages and increase conversions.
  • Businesses running PPC campaigns: If you run ads to landing pages in an existing funnel, InstaPage can help you optimize each page and increase conversions, ensuring you get the most out of your traffic.

ClickFunnels For

  • Solopreneurs: If you are running a small niche site, an FBA brand, or a coaching business, ClickFunnels provides tools to help you sell your products and services effectively.
  • New businesses: ClickFunnels is particularly well-suited for new businesses, as it allows you to find leads, create landing pages, build automated sales funnels, accept payments, and learn about marketing from industry experts, all in one platform.
  • Businesses selling products: Whether selling physical products like goat’s milk or protein powder or digital products like consulting packages or online courses, ClickFunnels provides the tools you need to sell your products effectively.
  • Businesses without major infrastructure: If you don’t have an established email marketing sequence, landing pages, checkout pages, or other components of a sales process, ClickFunnels can help you build these essential elements from scratch.
  • Businesses need marketing tools: While InstaPage focuses primarily on landing page creation, ClickFunnels offers a comprehensive suite of marketing tools to help you run and grow your business.
  • Businesses looking to learn from marketing experts: ClickFunnels’ FunnelFlix offers a wealth of training videos on various aspects of digital marketing, making it a valuable resource for businesses looking to learn from industry experts and improve their marketing strategies.

Head-To-Head Comparison

Let’s compare the key features of ClickFunnels and InstaPage to help you understand how they stack against each other.

Landing Page Builder


ClickFunnels offers a simple landing page builder that allows anyone to create functional landing pages quickly, even without design experience.

With ClickFunnels’ drag-and-drop editor, you can easily add elements to your page and customize it to fit your needs. The landing page builder is color-coded and works on a simple system, making it easy to navigate and use.

ClickFunnels provides a variety of elements that you can add to your page, including text, headlines, videos, countdown timers, pricing tables, and more. You can build your page from scratch or use one of the pre-designed templates ClickFunnels provides.


InstaPage’s landing page builder is considered one of the most powerful tools. It offers advanced features and precision design options, making it a favorite among experienced marketers.

With InstaPage, you can choose from a wide selection of stunning templates and customize them to create unique, high-converting landing pages.

The builder provides precision design features like instant alignment and auto-alignment, making it easy to create visually appealing pages. InstaPage also offers global blocks, allowing you to edit multiple pages simultaneously, saving time and effort.

Regarding landing page builders, both ClickFunnels and InstaPage offer intuitive drag-and-drop editors that make it easy to create beautiful pages. However, InstaPage stands out with its advanced design features and the ability to edit multiple pages simultaneously.

Reporting and Analytics


InstaPage provides basic analytics that gives you a general overview of user behavior on your landing pages. The analytics dashboard shows metrics like visitors, conversions, and conversion rates.

InstaPage also allows you to integrate Google Analytics for more detailed data, including page views, time on page, average session duration, bounce rate, and exit percentage.


ClickFunnels does not offer native analytics, but you can integrate Google Analytics and Facebook tracking pixel into your funnels to gather more data. ClickFunnels’ email marketing tool, Actionetics, does provide analytics for email campaigns.

In terms of reporting and analytics, InstaPage offers more native features, including heatmaps and A/B testing. ClickFunnels relies on third-party integrations for more detailed analytics.


Both InstaPage and ClickFunnels offer basic SEO features that allow you to optimize your landing pages for search engines. You can edit meta tags like keywords, meta descriptions, and page titles in both tools.

However, InstaPage’s lightning-fast load speeds may give it an edge regarding SEO, as page speed is an important ranking factor for search engines.

What You Get With ClickFunnels That You Don’t Get With InstaPage

ClickFunnels offers a range of features unavailable in InstaPage, making it a more comprehensive tool for businesses looking to create sales funnels and drive conversions.

Complete Sales Funnels

ClickFunnels is renowned for its ability to create complete sales funnels from start to finish. With ClickFunnels, you can quickly build lead capture, sales, checkout, upsell, and more pages within a single platform. This makes it easy for businesses to guide leads through sales and maximize conversions.

Funnel Templates and CookBook

ClickFunnels provides a wide range of pre-designed funnel templates to help businesses get started quickly. The templates cover various goals and industries, making finding one that fits your needs easy.

ClickFunnels offers a CookBook that provides step-by-step instructions for creating high-converting funnels based on industry and purpose. This feature is particularly valuable for businesses new to sales funnels and needing guidance.

Email Marketing and SMS (Actionetics)

ClickFunnels includes a built-in email marketing tool called Actionetics, allowing businesses to collect and market leads effectively. With Actionetics, you can send targeted email campaigns, nurture leads, and increase customer loyalty.

ClickFunnels also supports SMS marketing, giving you an additional channel to reach your audience.

Payment Processing

ClickFunnels integrates with popular payment gateways like PayPal, Stripe, and ClickBank, allowing businesses to accept payments directly through their funnels. This eliminates additional payment processing tools and streamlines the sales process.

ClickFunnels BackPack (Affiliate Management)

ClickFunnels BackPack is an affiliate management tool that allows businesses to create and manage affiliate programs. With BackPack, businesses can recruit affiliates, track their performance, and manage commission payouts.

This feature is particularly useful for businesses looking to leverage the power of affiliate marketing to drive sales.


FunnelFlix is a unique feature of ClickFunnels that provides access to a library of training videos on various aspects of digital marketing. From funnel hacking to copywriting, FunnelFlix covers many topics that can help businesses improve their marketing strategies and drive more sales.


Regarding pricing, both InstaPage and ClickFunnels offer plans at different price points. When choosing between the two, it is important to consider your budget and specific needs.

ClickFunnels Pricing:

ClickFunnels offers two main pricing plans:

  • The Basic plan costs $97 per month and provides access to the funnel builder, landing page builder, and other essential features. However, it does not include email marketing or affiliate management.
  • The Platinum plan costs $297 per month and includes all the features of the Basic plan, as well as email marketing, affiliate management, and other advanced features.

InstaPage Pricing:

InstaPage offers a range of pricing plans:

  • The Building plan starts at $299 per month ($199 per month when billed annually) and includes essential features like an advanced landing page builder, high-quality templates, and A/B testing.
  • Custom plans are available for businesses that require additional features like Salesforce integration, global blocks, heatmaps, and more. Pricing for custom plans starts at around $599 per month.

It is important to note that the pricing for ClickFunnels and InstaPage can vary based on your specific needs and the features you require. They should visit their websites or contact their sales teams for the most accurate and up-to-date pricing information.


The decision between ClickFunnels and InstaPage ultimately depends on your specific needs and goals. If you are a large business with heavy traffic and need advanced landing page optimization features, InstaPage may be your better choice.

On the other hand, if you are a small business or solopreneur looking for an all-in-one solution to create sales funnels, accept payments, and email marketing campaigns, ClickFunnels is likely the better option.

ClickFunnels and InstaPage offer powerful tools for creating landing pages and driving conversions. It is crucial to evaluate your specific requirements and consider factors like traffic volume, budget, and the complexity of your sales process before deciding.

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