Kartra vs ClickFunnels: The Ultimate Comparison Guide

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In online business platforms, two names stand out: Kartra and ClickFunnels. These all-in-one marketing tools have gained immense popularity and have become go-to solutions for entrepreneurs and marketers. But how do they compare?

Which platform is the best for your business? In this comprehensive comparison guide, we’ll dive deep into the features, benefits, and drawbacks of both Kartra and ClickFunnels, helping you decide which platform best suits your needs.


Kartra, created by Mike Filsaime, is an all-in-one digital marketing platform and sales funnel builder providing various functionalities. From email marketing to web hosting and membership site creation, Kartra offers a comprehensive suite of tools for online businesses.

It boasts pre-designed checkout forms, drag-and-drop page building, lead generation capabilities, video marketing, helpdesk support, and more. Kartra is designed to run your entire business, offering a centralized console for managing customer accounts and even a marketplace where you can find expert services and resources.

On the other hand, ClickFunnels, founded by Russell Brunson, primarily focuses on building sales funnels and educating your audience about your business. It offers a drag-and-drop funnel builder to create high-converting sales funnels without coding knowledge.

ClickFunnels also provides features like lead generation, email marketing automation, upsells, down sells, order forms, membership site creation, and more. While ClickFunnels doesn’t have the same breadth of features as Kartra, it delivers a seamless funnel-building experience.

Now that we have a basic understanding of both platforms, let’s dive deeper into their key features and compare them.

Ease of Use and Customization

One of the most important factors to consider when choosing a marketing platform is ease of use. Both Kartra and ClickFunnels offer user-friendly dashboards and intuitive drag-and-drop builders.



Kartra’s dashboard is straightforward and organized, providing easy access to all its features and tools. The platform offers a software tour to help you familiarize yourself with its interface.

With a click on the left-hand panel, you can access page builders, funnel creators, lead generation forms, email marketing campaigns, membership site builders, and more. Kartra’s drag-and-drop page builder has hundreds of pre-designed templates, making creating stunning and mobile-optimized pages easy.

The customization options allow you to personalize text, colours, and fonts, ensuring your pages align with your brand image.



ClickFunnels’ dashboard is also user-friendly and offers a built-in drag-and-drop editor for building sales funnels and landing pages. The navigation is simple, and you can quickly access the funnel builder from the top navigation bar.

ClickFunnels provides a variety of pre-designed funnel templates, allowing you to choose the one that best suits your business goals. While the customization options are not as extensive as Kartra’s, ClickFunnels does offer the ability to add elements like videos, buttons, and pricing tables to your pages.

When it comes to ease of use and customization, both platforms offer a seamless experience. However, Kartra’s extensive features and customization options give it a slight edge in this category.

Funnels and Campaigns

Sales funnels are a crucial aspect of any marketing strategy. They guide your audience through several steps, ultimately leading to conversions. Kartra and ClickFunnels provide robust funnel-building capabilities, allowing you to create effective sales funnels.


Kartra offers a range of ready-to-use marketing campaigns and funnels created by renowned internet marketing consultants like Frank Kern and Andy Jenkins. These “Done-For-You” campaigns cover various objectives, including lead generation, product launches, and upsells.

Kartra’s funnels come pre-loaded with all the necessary elements like opt-in forms, sales pages, thank you pages, and checkouts. You can easily customize these templates to match your branding and product offerings.

Kartra’s goal-based automation and “If and Then” campaigns also allow you to create highly personalized and targeted funnels based on your customers’ actions.


ClickFunnels provides a wide range of funnel templates you can select based on your business goals. Whether you want to capture leads, sell a product or service, run a webinar, or promote your content, ClickFunnels has a template.

The drag-and-drop editor makes it easy to customize these templates and add elements like videos, order forms and upsells. ClickFunnels also offers “Follow-Up Funnels,” which allow you to engage with your audience across multiple channels like email, text, social media, and desktop notifications.

Both Kartra and ClickFunnels excel in creating effective sales funnels. However, Kartra’s “Done-For-You” campaigns and advanced automation capabilities give it an advantage in this category.

Web Page Building Tool

Creating visually appealing and high-converting web pages is essential for any online business. Kartra and ClickFunnels provide intuitive web page builders that allow you to design and customize your pages to your liking.


Kartra’s web page builder is easy to use and offers templates for different page types, including landing pages, opt-in forms, and membership pages. The drag-and-drop functionality makes adding and customizing elements like text, images, videos, and buttons simple.

While the customization options are extensive, the size of pre-defined elements cannot be altered. However, Kartra’s templates are mobile-optimized, ensuring your pages look great on any device.


ClickFunnels’ web page builder, the Etison Editor, allows you to create visually appealing pages without any coding knowledge. The editor provides four colour-coded blocks: sections, rows and columns, elements, and variations.

These blocks allow you to easily customize the layout and add various elements to your pages. While ClickFunnels’ editor doesn’t offer as many customization options as Kartra’s, it does provide an extensive library of features like order forms, pricing tables, and videos.

Both platforms offer intuitive web page builders with various customization options. While Kartra’s templates and mobile optimization give it a slight edge, ClickFunnels’ ease of use and extensive library of elements make it a strong competitor.

Membership Sites

Membership sites are a great way to generate recurring revenue by providing exclusive content to your customers. Kartra and ClickFunnels offer membership site creation capabilities, allowing you to create and manage subscription-based content.


Kartra’s membership site builder is intuitive and offers features like progress tracking, automated email notifications, and content scheduling. You can create different membership tiers and deliver content based on the access level.

Kartra’s centralized dashboard allows you to manage multiple membership sites from one location. The platform also provides detailed analytics for your membership sites, allowing you to track metrics like subscription rates, content progression, and customer retention.


ClickFunnels also provides membership site templates and allows you to easily create and manage membership sites. While ClickFunnels lacks some of the advanced features offered by Kartra, it does offer the ability to create multiple membership levels and deliver content based on the access level.

However, ClickFunnels does not have built-in video and audio hosting, requiring you to embed content from external sources like YouTube or Vimeo.

Regarding membership sites, Kartra’s comprehensive features and analytics give it an advantage over ClickFunnels.

Email Marketing Automation

Email marketing is a powerful tool for nurturing leads and converting them into customers. Kartra and ClickFunnels offer native email marketing automation features to help you streamline your email campaigns.


Kartra’s email marketing tool, Kartra Mail, allows you to create and automate email campaigns easily. You can personalize your emails using user-based automation and behaviour-based triggers.

Kartra also provides advanced features like A/B testing of subject lines, list cleaning, and comprehensive analytics. The platform allows you to track metrics like open rates, click rates, revenue ratios, and more, giving you valuable insights into the success of your email campaigns.


ClickFunnels offers an email marketing automation tool called Actionetics. With Actionetics, you can set up email sequences, send automated broadcast messages, and track email stats.

While ClickFunnels’ email marketing capabilities are not as extensive as Kartra’s, it does integrate well with popular autoresponders like Aweber, MailChimp, and ActiveCampaign.

Both platforms offer powerful email marketing automation features, but Kartra’s advanced capabilities and comprehensive analytics make it the winner in this category.

Checkout Page

A smooth and optimized checkout process is crucial for maximizing conversions and revenue. Both Kartra and ClickFunnels provide checkout page builders and integration with payment gateways.


Kartra’s checkout page builder offers fully customizable templates and allows you to manage sales, coupons, promotions, and more. It provides options for single-step and multi-step checkout forms, giving you flexibility in collecting payment information.

Kartra also offers advanced features like cart abandonment tagging and adding upsells, down sells, and order bumps to your checkout process.

The platform provides detailed analytics for your sales and revenue tracking, allowing you to monitor metrics like rebills, refunds, cancellations, and average retention.


ClickFunnels’ checkout page builder allows you to create and customize checkout pages that align with your branding. The platform offers order bumps, Apple/Android Pay integration, and product summaries to enhance your checkout experience.

ClickFunnels integrates with popular payment gateways like PayPal and Stripe, allowing you to accept various payment methods. While ClickFunnels’ checkout capabilities are not as extensive as Kartra’s, it does offer the ability to track your sales and match them to your promotions.

Regarding checkout pages, Kartra’s extensive customization options and advanced features give it an advantage over ClickFunnels.

Reporting and Analytics

Analyzing and monitoring the performance of your marketing campaigns is essential for making data-driven decisions. Kartra and ClickFunnels provide reporting and analytics features to help you track key metrics.


Kartra offers an Analytics Heatmap feature that provides valuable insights into your customers’ behaviour. It tracks various actions like landing on pages, filling out forms, subscribing to newsletters, and making purchases.

Kartra’s analytics provide detailed reports on page visitors, new leads, sales, and revenue daily, weekly, and monthly. The platform also offers comprehensive analytics for various aspects of your business, including traffic and conversion analytics, email analytics, sales analytics, and more.


ClickFunnels’ reporting and analytics capabilities are not as extensive as Kartra’s. While ClickFunnels does not provide detailed analytics within its platform, it allows you to integrate with third-party tools like Google Analytics to track the performance of your funnels.

Kartra’s Analytics Heatmap and comprehensive reporting features give it a clear advantage in this category.


Integration with other tools and platforms is crucial for the smooth operation of your business. Both Kartra and ClickFunnels provide integrations with popular business apps and services.


Kartra offers native integrations with payment gateways, email marketing tools, membership platforms, calendar apps, and more. The platform also provides an API and a custom app system for coding your integrations.

Kartra’s extensive range of integrations ensures seamless connectivity with other tools and platforms.


ClickFunnels integrates well with popular autoresponders like Aweber, MailChimp, Infusionsoft, and ActiveCampaign. It also offers native integrations with various business tools, eliminating the need for third-party integration services like Zapier.

While both platforms offer integrations with popular tools, ClickFunnels’ native integrations with autoresponders give it a slight advantage in this category.

Affiliate Management Programs

If you have an affiliate program, it’s important to have a system to manage your affiliates. Both Kartra and ClickFunnels offer affiliate management programs.


Kartra offers a robust affiliate management program that allows you to set affiliate commission rates. It pays a 40% recurring commission for every payment made by referrals who are members of Kartra.

Additionally, Kartra allows you to earn 10% from every sale and recurring payment your affiliates make. The platform provides comprehensive tracking and reporting for your affiliate program.


ClickFunnels’ affiliate program allows you to earn commissions on front-end and back-end products. It offers up to a 40% recurring commission for every payment made by your referrals.

ClickFunnels also allows you to win your dream car by reaching certain milestones in your affiliate marketing efforts.

ClickFunnels’ affiliate management program and the chance to win a dream car make it the winner in this category.

Split Testing

Split testing, or A/B testing, allows you to compare different versions of your pages or funnels to determine which performs better. Both Kartra and ClickFunnels offer split testing capabilities.


Kartra allows you to conduct A/B split tests on four pages simultaneously. The platform provides valuable visitor data for each page, allowing you to make data-driven decisions.

Kartra also allows you to set milestones automatically, picking a test winner or manually selecting the winning page. The platform provides in-depth analytics for your split tests, allowing you to optimize your pages and funnels for better performance.


ClickFunnels offers split testing options for template pages or duplicated pages. You can adjust the test traffic percentages and get a confidence score for each page.

However, ClickFunnels requires you to choose the winning page manually, and the losing page is automatically archived at the end.

While both platforms offer split testing capabilities, Kartra’s advanced analytics and automation options give it a slight advantage in this category.


Pricing is an important consideration when choosing a marketing platform. Both Kartra and ClickFunnels offer various pricing plans to suit different business needs.

Kartra Pricing:

Kartra offers four pricing plans:

  1. The Starter Plan – $99 per month
  2. The Silver Plan – $199 per month
  3. The Gold Plan – $299 per month
  4. The Platinum Plan – $499 per month

All Kartra plans include features like checkouts, funnels, videos, pages, helpdesks, affiliate management, calendars, and more. The platform also offers a 14-day trial for $1 and a 30-day money-back guarantee.

ClickFunnels Pricing:

ClickFunnels offers three pricing plans:

  • The basic ClickFunnels plan – $97 per month
  • The Etison Suite plan – $297 per month
  • The TwoCommaClubX plan – $2497 per month

The basic plan includes funnel building, email marketing, and affiliate management. The Etison Suite plan provides additional features like Actionetics email automation and Backpack affiliate management.

The TwoCommaClubX plan is designed for high-level businesses and offers personalized coaching and exclusive event access.

Regarding pricing, both platforms offer various options to suit different budgets and business needs.

However, Kartra’s Starter plan provides more comprehensive features at a lower price point, giving it a slight advantage in this category.


Both Kartra and ClickFunnels offer powerful features and tools for online businesses. Kartra excels in providing a comprehensive all-in-one solution with advanced automation capabilities, extensive customization options, and in-depth analytics.

On the other hand, ClickFunnels focuses primarily on building sales funnels and offers a user-friendly drag-and-drop builder. While ClickFunnels may lack some of the advanced features provided by Kartra, it offers seamless integration with popular autoresponders and a robust affiliate management program.

Ultimately, the choice between Kartra and ClickFunnels depends on your business’s specific needs and goals. Consider factors like the complexity of your marketing campaigns, the level of customization required, and the importance of additional features like membership sites and email marketing automation.

By carefully evaluating these factors and understanding your business requirements, you can make an informed decision on which platform is best suited for your needs.

Remember, both Kartra and ClickFunnels offer free trials, allowing you to test the platforms and determine which aligns best with your business goals.

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