Marketmuse Review – The Best AI-Powered Content Research Tool

What is Marketmuse?

Marketmuse is a content analysis tool that helps brands to improve their website content by providing insights into how well their content is performing and how they can improve it. Marketmuse takes into account factors such as keyword density, keyword placement, and semantic analysis in order to provide brands with the best possible recommendations.

MarketMuse is a cloud-based SEO software that helps marketers create highly authoritative and comprehensive content. Using AI, it analyzes data on demand to help you produce high-quality content that search engines will reward. It’s a platform that provides workflows for all content marketing strategies and is able to produce very effective and relevant results because it uses machine learning. MarketMuse covers every aspect of content creation, including topic research, creating content, and internal and external linking of articles.

But what really sets MarketMuse apart is its ability to produce AI-powered metrics and analyses your content to determine what needs improving. So if you’re looking for help with topics or keywords, or want to increase your content’s success through artificial intelligence and machine learning, MarketMuse is definitely the tool for you!

MarketMuse Features

When it comes to MarketMuse, there are four main features that you need to be aware of. These are Inventory, Content briefs, First draft, and Optimize. I’ll go over each of these in detail so that you can understand how they work and what they can do for you as a content marketer.

The Inventory feature is where you’ll find all of the content that you have saved in your account. You can use this to see at-a-glance what topics you’re covering and which ones still need attention. The Content briefs feature is where you’ll create your briefs–these are the outlines for your articles that will give you a starting point for writing. The First draft feature is where you’ll actually write your articles, and the Optimize feature is where MarketMuse will help you improve them by suggesting changes based on its analysis of the content.


The following are the categories that MarketMuse finds your site content in:






MarketMuse Applications

MarketMuse offers five applications: Research, Compete, Questions, Connect and Optimize. The free version of the application gives you access to all five apps as well as 35 queries per month on each app!

MarketMuse is a great tool for content research. With the free application, you can use all five apps and get up to 35 queries per month on each app. This is an amazing offer–you can’t find a better deal anywhere else!

If you’re looking for an AI-powered content research tool, MarketMuse is the perfect option. It offers five applications: Research, Compete, Questions, Connect and Optimize. You can also use the free version of the application to get up to 35 queries per month on each app. This is an unbeatable deal that you won’t find anywhere else!


When it comes to content writing, doing research is essential. The more you know about your topic, the better your article will be. Not only will you have a greater understanding of what you’re writing about, but you’ll also be able to generate more relevant keywords and topics.

MarketMuse can help with all of this. It’s an AI-powered content research tool that can assist writers in generating keywords and topics for their articles. In addition, MarketMuse also generates keyword variants, which allows marketers to better understand what the audience is searching for during a given time period. This information can then be used to shape future content pieces around those specific keywords.

MarketMuse can be exported as an excel sheet or saved for later use by assigning it to a specific account. Additionally, MarketMuse‘s Research app helps you find the best-performing articles on a given subject. Using artificial intelligence, the app scans through millions of data points to determine which articles are most popular and why they’re performing well. You can then use this information to improve your own content strategy moving forward.

We should determine if topics are relevant to exist content before adding them to our editorial calendar. If the “missing” topics are not relevant, we should stop and think about whether they are worth including. It’s important to be mindful of what we’re talking about when it comes to coconut and MCT oils due to their lack of relevance in general. However, if we feel that a topic is worth writing about, even if it’s not currently being talked about, then we should go ahead and add it to our content calendar. Just make sure that you have enough relevant resources to back up your claims.

Keyword stuffing is the practice of stuffing keywords into an article in order to increase rankings. While this may seem like a good idea at first, it will actually decrease the quality and readability of a piece, leading to a low ranking in Google’s search engine. So instead of trying to cheat the system, focus on creating high-quality content that readers will enjoy and share.


After you have finished drafting your article, the next step is to optimize it. The content score tells you how well-received your article is and what you need to do to improve it. You can see the score by opening the “Optimize” tab on the right-hand sidebar.

The word count and keyword suggestions are personalized for your own domain only. So, if you’re writing about cars, you’ll get different suggestions than if you’re writing about fashion.

The “TITLE” tab will show you how your website ranks on different keywords and the distribution of those keywords. This information can help guide your optimization efforts.

There are three tabs on the right-hand sidebar which perform different functions: feed, research, and rank checker. The feed tab displays insights about keyword usage, while the research tab shows what other related keywords can be included in a piece of content with suggested distribution to its own individual word count within that piece of content.

The Optimize function goes through the articles for a specified keyword, and highlights their content score, and word count.

The Compete tab displays top-ranking articles with their corresponding scores and word counts


The Compete tab is a great resource for market and content research. The website has a wealth of data on competitor websites and can help you understand what content is resonating with your audience.

The green blocks represent well-explained topics and the red blocks are the content gaps. MarketMuse places a higher emphasis on Brand Authority over keyword relevance.

MarketMuse has an intelligent algorithm and uses machine learning to boost its rankings for high-ranking articles. The website focuses on the content and brand rather than chasing after shallow metrics like keyword density or PageRank.

Although MarketMuse offers great insights, it’s not perfect. For example, it doesn’t take into account social shares or backlinks – which are still important factors in determining how well an article will rank in search engines.


When you’re looking to create content, it’s always a good idea to start with questions. Questions are what people are most interested in, and they can provide you with some great ideas for blog posts or articles.

The Questions application provides a comprehensive list of top asked questions. With this information, you can get an idea of the topics that people are most interested in and find ways to address them in your own content.

MarketMuse also identifies keyword phrases for content related to those questions. This can help you determine the best way to approach a particular topic and make sure that your article or blog post is as relevant as possible to readers who are interested in it.

The Questions app is helpful for researching what topics people are asking about and the best way to approach them in your article or blog post. It can also help you generate a list of questions related to an idea so that you have all the information you need before starting on a new piece of content.


Credits are a great way to save time when using MarketMuse. For every code you have, it will write 500 words for you. This is a great feature because it can help you with a variety of projects, including blog posts, articles, and even white papers. All you need to do is provide the topic and some keywords, and MarketMuse will take care of the rest!

There are a few things to keep in mind when using credits: first, they are limited. You can only use 10 codes at a time, so make sure you use them wisely! Second, not all projects require the full 500 words. In some cases, 300 or even 200 words may be enough. Finally, remember that MarketMuse is an AI-powered content research tool–it’s designed to help you write better content more quickly and efficiently. So don’t worry if your first draft isn’t perfect!

User Interface

When it comes to the user interface, MarketMuse does a great job of making everything easy to find. Their website has different tabs which allow users to access different applications easily. The website uses a decent layout that doesn’t feel overwhelming or too complicated for beginners. In addition, their mobile interface isn’t user-friendly, with the orientation and layout being troublesome when using any of their apps on a mobile device. However, the Desktop Site has a less-developed interface than the Mobile Site.”

Create Better Content, Faster

Creating high-quality content is essential for any SEO strategy, but it can be difficult to find the time to do everything you need to in order to make your content shine. That’s where MarketMuse comes in – an AI tool that helps save time and produce higher-quality content for SEO. With MarketMuse, companies can plan, research, publish, and optimize content faster with confidence every piece of content will perform well.

MarketMuse offers a complete customer journey with content to help you create better experiences for your customers through the process. Not only does this tool help you identify topics you should include in your content and the target keyword length, but it also has partnerships with content agencies for companies that prefer to outsource their marketing campaigns. The investment of time, energy, and money into this tool can produce major changes in your content marketing. So if you’re looking for a way to create better content faster, MarketMuse is definitely worth considering!

MarketMuse Guide & Support

MarketMuse offers good customer support. They have a chatbot called MuseBot which answers your queries and redirects your questions to a human when requested.

Since we implemented MarketMuse, our content has improved significantly. Not only does the tool help us create better content, but it also helps us uncover new opportunities. Additionally, MarketMuse provides our team with the ability to learn about the tone and language of different industries. As a result, our team members are able to write in a more engaging and knowledgeable manner.

What Does MarketMuse Do?

MarketMuse is a tool that helps you to improve your content by providing you with feedback on how well your content compares to content that is already ranking well for your target keywords.

MarketMuse is a tool that helps content marketers with every step of the process, from researching content to creating a brief or article. It has four key features: inventory, application, content briefs, and optimization. The inventory feature allows you to research your topic and find related topics. The application feature helps you create an article or brief using their templates. The content briefs feature helps you develop ideas for articles or briefs. Finally, the optimize feature ensures that your article is of the best quality possible.

To fully utilize these features, you should read the article on how to use them effectively as a content marketer. MarketMuse also offers a free demo so that you can try out the software before purchasing it. They have FAQs and a help center available on their website in case you need any additional support. Their website is easy-to-navigate with a search function so that you can easily find what you’re looking for. MarketMuse is also a leading provider of industry, research, and competitive intelligence with data on over 12 million companies across more than 200 countries worldwide

What Are The Benefits Of Using Marketmuse?

Marketmuse is a tool that helps brands analyze their content and improve their SEO. Marketmuse offers a content score that rates the quality of your content, as well as a content optimization tool that provides recommendations for improving your content. Marketmuse also offers a content calendar tool to help you plan and schedule your content.

When it comes to content marketing, Marketmuse is a tool that can help you publish confidently. By providing quantitative measures of content quality and alignment to user intent, Marketmuse can help you save time and create more engaging and valuable content.

In addition, Marketmuse offers a huge help library with research-backed articles on data. They also have comprehensive support options, including phone, email, chat, webinars, and live online training sessions.

Marketmuse‘s AI is not perfect but they could improve it. However, the biggest downside to Marketmuse is that they charge a bit too much for their unlimited plan.

How To Use Marketmuse

Marketmuse is a tool that helps you analyze your content and improve your SEO. You can use it to find the right keywords to target, measure your content against your competitors, and find new opportunities to improve your content.

If you want to use MarketMuse, first sign in to our website. You can see all the content on your site and how it’s doing, as well as topics we could add more of. The top-related content is color-coded with red indicating a lot of topics that need more coverage or green indicating that we’re already covering most of their suggested topics.

The MarketMuse Content Score provides an indication of the overall quality of your content. You can see how well your content rates on a scale from 0 to 100, with 100 being the best score possible and 0 meaning that the content is low quality and would not rank well for its target keywords. The Average rating indicates how all competitors’ posts rate compared to each other on a scale from 0 – 100, with 50 as an average score across all competitors. The Target score is what you should shoot for if you want to rank highly for your target keyword(s).

The MarketMuse platform is very helpful when writing content. It will help you generate an outline for your piece of content and even compare it to the competition. However, MarketMuse can only create a limited number of briefs each month, but this is still helpful for generating ideas for pieces of content.

Marketmuse Pros and Cons


Marketmuse saves time and is very helpful.

MarketMuse is easy to use and understand.

MarketMuse is a great resource for content marketing.

MarketMuse can help create briefs for content.

MarketMuse helps with content discovery, keywords, and internal links.

MarketMuse helps analyze the content you’ve already published.


Limited features.

Expensive Plans

Limited Credits

MarketMuse Pricing

When it comes to pricing, MarketMuse is a little different than most marketplaces. You have three pricing tiers, and the more sites you have in your inventory, the higher your monthly fee will be. Because of this, it’s important to keep enough content to implement their suggestions and make sure you can afford it!

How to Research Content With Marketmuse

1. Enter a topic or keyword into the search bar.

2. Review the article content and topic ideas.

3. Analyze the content and determine how it can be improved.

4. Use the content analysis to improve your own content.

When you’re creating content, it’s important to make sure that you’re covering all of your bases. You want to make sure that you’re writing about topics that are interesting to your audience, and that you’re also doing your research on the competition.

MarketMuse is a tool that can help with both of those things. With MarketMuse, you can research competitive content and your own content performance scores. Plus, MarketMuse will save you time by creating a content brief for your organization’s expertise, in order to scale content creation.

To get started with MarketMuse, just enter your content topic into the search bar. From there, you’ll be able to see related topics and find gaps in existing articles. This search can help you create an outline for your content piece and identify areas where you need more information before writing.

How To Improve Your Content Marketing With Marketmuse

1. Start by auditing your content.

2. Identify the topics and keywords you want to rank for.

3. Use the Marketmuse content score to improve your content.

4. Use the insights to improve your content.

5. Measure your results and adjust your strategy.

There are many ways to improve your content marketing, and one of the best tools out there is MarketMuse. This tool can help you analyze your content and make sure it’s as good as it can be. Here are some of the ways that MarketMuse can help:

First, MarketMuse can help you identify any gaps in your content strategy. If you’re not producing the right types of content or if you’re not publishing enough, MarketMuse will let you know. This information is essential for making sure your content marketing efforts are effective.

Second, MarketMuse can help you understand what it takes for your content to rank well for your focus keywords. By analyzing your competition and assessing topical improvements needed, MarketMuse can give you a bespoke keyword difficulty score. This score will help you determine how much effort it will take to rank for a certain keyword – so you’ll know exactly what to aim for.

Third, MarketMuse offers forecasted topics – meaning that it can predict which topics will be popular in the future. With this information in hand, you’ll be able to create content that’s both timely and engaging for your readers/customers.

Fourth, MarketMuse can help you understand your audience better. By analyzing readability scores and search volume data, MarketMuse can give you a detailed picture of who’s reading your content and where it’s being found. This information is essential for optimizing your content marketing strategy.

Finally, MarketMuse integrates with a variety of third-party tools, including Google Analytics. This integration allows you to track your content’s performance more closely and make sure that you’re meeting your goals.

What I Love About MarketMuse

MarketMuse is an incredible tool that helps me to better understand my website content and how I can improve it to rank higher in the SERPs. Their analysis is thorough and accurate, and their team is always available to help with any questions I have.

There are a lot of things I love about MarketMuse, but here are the top three:

1. It helps me produce better content more quickly.

2. Search engine optimization is just one facet of producing better content – it’s not unrelated to quality.

3. The ranking algorithms used by Google are incredibly sophisticated and complex, making it difficult to game the system at scale without a lot of effort and time.

MarketMuse is a company that’s in the business of gathering data and using it to inform content creators. They collect data from nearly every corner of the web and can use it to see what topics people are interested in, as well as how they interact with different types of content. This gives MarketMuse a bird’s-eye view of almost the entire internet which helps them better understand what people search for on their website – both now and in the future.

Who Should Use MarketMuse?

MarketMuse is a great tool for businesses of all sizes, but it is especially well-suited for larger enterprises and agencies. MarketMuse can help these businesses improve their content quality, which in turn will help them generate more revenue from search engines. However, MarketMuse does come with a high price tag, so businesses should use it with caution.

MarketMuse is also well-suited for businesses that are already generating revenue and are interested in increasing their search engine presence. The power of MarketMuse lies in its ability to find content across multiple verticals, often leading to more organic traffic.

If you are just starting out with analytics, MarketMuse may be a good option for you. But if you are more experienced with analytics and data interpretation, then MarketMuse might not match your needs.

Conclusion – Is MarketMuse Worth it?

In conclusion, MarketMuse is a great tool that can help you improve your content’s performance on search engines. With its AI-based engine, it is easy to analyze your content and make the necessary changes to see better results. And if you’re not sure, MarketMuse offers a free trial so you can try it out before you buy it. So what are you waiting for? Get started with MarketMuse today!

I hope this review has been helpful and that you will consider trying out MarketMuse for yourself. If you want to stay up-to-date on my latest reviews and insightful blog posts, be sure to subscribe to my newsletter. Thanks for reading!

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