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In search engine optimization (SEO), having the right tools can make all the difference in helping your website rank higher on search engine results pages (SERPs). Two popular options for content optimization and creation are Surfer SEO and Frase.
Both tools offer unique features and capabilities that can enhance your SEO efforts. In this comprehensive comparison, we will analyze the key differences between Surfer SEO and Frase, helping you decide which tool best suits your needs.
Main Differences Between Surfer SEO and Frase
Before diving into the details, let’s highlight some of the main differences between Surfer SEO and Frase:
- Surfer SEO was initially launched as a content optimization tool, while Frase began as a content creation tool.
- Frase emphasises topic research and content creation, while Surfer SEO is known for its powerful SERP analyzer feature.
- Surfer SEO recently integrated with Jasper AI to offer content creation capabilities, while Frase has always been a fully-fledged content creation tool.
- Surfer SEO provides comprehensive keyword research functionality, whereas Frase does not offer this feature.
Now that we have a broad overview, let’s delve into a more detailed comparison of the features, pricing, customer support, and resources of Surfer SEO and Frase.
Surfer SEO
Surfer SEO is a leading content optimization tool that empowers you to create exceptional content that ranks highly on search engines. This cloud-based tool focuses on on-page optimization and allows you to compare your content with your competitors using its powerful SERP analyzer.
By analyzing over 500 ranking factors, Surfer SEO provides insights and suggestions to help you improve your content and increase website traffic.
One of the standout features of Surfer SEO is its integration with Jasper AI. This integration enables you to generate SEO-optimized content within seconds.
The content editor tool shows you the specific terms your content is missing, allowing you to enhance your content score easily. With Surfer SEO, you can also discover relevant LSI keywords and topic ideas, further enhancing the topical authority of your website.
Frase
Frase is an AI-powered tool that aids in optimizing blog posts and content creation. By integrating your Google Search Console data with Frase AI, you can identify the best content opportunities for your website.
Frase is widely known for its content briefs and topic research feature, which allows you to optimize your existing content and improve its SEO performance.
With Frase, you can quickly create content outlines and find question ideas that resonate with your audience. The AI writing tools assist in creating SEO-optimized copies with ease.
By simply providing the background context of the content you require and specifying the desired length and level of creativity, Frase AI generates high-quality content at the click of a button. Additionally, Frase offers a chatbot known as the Frase Answer Engine, which provides quick answers and assistance.
Detailed Features Comparison
Content Creation
Surfer SEO integrates with Jasper AI, a powerful AI content creation tool that allows you to generate SEO-optimized content for specific keywords within seconds. You can create multiple plagiarism-free copies of the content by providing a keyword and instructions regarding the desired tone.
Frase also offers content creation capabilities, allowing you to generate SEO-optimized content with a single click. By providing the background context and choosing the content length and level of creativity, you can overcome writer’s block and efficiently create high-quality content.
Content Planner
Surfer SEO’s content planner can generate comprehensive strategies for relevant topics within minutes. By entering a keyword and clicking on “generate ideas,” you can access numerous keyword opportunities and topic suggestions.
Frase allows you to create content briefs quickly. Frase generates SEO-optimized content briefs and outlines within seconds by entering a specific keyword. Custom brief templates are also available to simplify the content creation process.
Content Optimization
Surfer SEO and Frase excel in content optimization, a crucial aspect of improving search engine rankings. Surfer SEO analyzes your content against over 500 ranking factors, providing detailed insights and suggestions to enhance your content score.
The SERP analyzer breaks down your content and evaluates its backlink score, image optimization, and more. Frase provides a topic score that assesses how well your content aligns with search engine requirements.
It also offers a competitor score based on your keyword and topic. Frase’s content optimization tool suggests keyword additions and provides real-time optimization guidance as you write.
Content Editor
Surfer SEO’s content editor tool is unique and highly effective. By entering a keyword and writing your content, you can view your content score and receive keyword term suggestions to improve it.
Clicking on the keywords reveals examples of their usage. The content score increases as you incorporate NLP terms from the keyword suggestion list.
Frase’s content optimization tool provides similar features to Surfer SEO’s content editor. It offers keyword suggestions on the right side of the screen and guides optimal keyword density.
Customer Support
Both Surfer SEO and Frase offer impressive customer support services. Surfer SEO provides an intercom chat button on every page, allowing you to communicate with their support team easily.
The average response time is around 2-3 minutes when the team is online. Frase offers an AI-powered chatbot, the Frase Answer Engine, which allows you to ask questions and search for related terms.
Surfer SEO Pros & Cons
Frase Pros & Cons
Pricing
Let’s compare the pricing plans of Surfer SEO and Frase:
Surfer SEO Pricing Plans
- Basic Plan: Monthly pricing of $59/mo (annual pricing of $49/mo). Includes ten content editors/mo, 20 audits/month, and free NLP for the first month.
- Pro Plan: Monthly pricing of $119/mo (annual pricing of $99/mo). Includes 30 content editors/mo, 60 audits/month, unlimited NLP, and the option to invite three team members.
- Business Plan: Monthly pricing of $239/mo (annual pricing of $199/mo). Includes 70 content editors/mo, 140 audits/mo, white labelling feature, API integration, unlimited NLP, and the option to invite up to ten team members.
All plans include the content planner and SERP analyzer tools. Surfer SEO also offers free tools such as the keyword Surfer extension, content editor extension, and AI outline generator.
Frase Pricing Plans
- Solo Plan: Monthly pricing of $19.99/mo (annual pricing of $16.99/mo). Includes seven document credits and one user seat. The SEO add-on is available for all plans at $35/mo.
- Basic Plan: Monthly pricing of $44.99/mo (annual pricing of $39.99/mo). Includes 30 document credits, one user seat, and unlimited document sharing.
- Team Plan: Monthly pricing of $114.99/mo (annual pricing of $99.99/mo). Includes unlimited document credits, three user seats (additional seats available at $25/user), and unlimited document sharing.
All plans include features such as content scoring, team project folders, project status setting, content editor, automated content briefs, and more.
Alternatives to Surfer SEO and Frase
If Surfer SEO and Frase don’t meet your requirements, several alternative content optimization tools are worth considering. Here are a few options:
- MarketMuse
- Page Optimizer Pro
- WriterZen
- Jasper AI
- Clearscope
- Dashword
- Topic
For more detailed information on these platforms, check out our articles on Frase alternatives and Surfer SEO alternatives. You’ll find comprehensive overviews of each tool, including its features and pricing.
Conclusion
When choosing between Surfer SEO and Frase, the decision ultimately depends on your specific requirements and preferences.
If you’re primarily seeking a tool that fulfils your content creation needs and generates SEO-optimized content, Frase is an excellent choice. However, if you’re looking for a versatile SEO tool that caters to your content creation needs, Surfer SEO is the clear winner.
Our recommendation leans toward Surfer SEO because it integrates with Jasper AI, enabling rapid content creation. Surfer SEO also excels in keyword research, helping you identify the type of content to cover on your website.
The SERP analyzer provides detailed insights and suggestions by comparing your page to competitors. With this comprehensive comparison of Surfer SEO vs Frase, we hope you can confidently decide.
In the comments section below, share your thoughts on Surfer SEO and Frase. We’d love to hear your experiences and insights.
