Unbounce vs ClickFunnels: Choosing the Right Landing Page Builder for Your Business

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In online marketing, having a high-converting landing page is crucial for generating leads and driving sales. With so many landing page builders available, choosing the right one for your business can be overwhelming.

This comprehensive guide compares two popular options: Unbounce and ClickFunnels. By examining their features, pricing, integrations, and user reviews, you can make an informed decision that aligns with your needs and goals.

Understanding the Difference Between Unbounce and ClickFunnels

Before diving into the details, it’s important to understand the distinction between Unbounce and ClickFunnels. While both platforms excel in their respective domains, they serve different purposes.

Unbounce is primarily focused on building landing pages. These pages are designed to convert traffic into leads or leads into customers. With its drag-and-drop editor and customizable templates, Unbounce offers a user-friendly interface for creating visually appealing and effective landing pages.

ClickFunnels, on the other hand, specializes in building entire sales funnels. A sales funnel is a series of interconnected pages that guide visitors toward a desired action, such as purchasing or signing up for a webinar.

ClickFunnels provides a comprehensive suite of tools to create high-converting sales funnels, including landing pages, order forms, upsells, and email automation.

Ultimately, the choice between Unbounce and ClickFunnels depends on your specific requirements. If you simply need a single landing page, Unbounce might be the better fit.

However, if you want to build a complete sales funnel that optimizes the customer journey, ClickFunnels offers a more comprehensive solution.


If you’re short on time and want a quick summary of the key differences and similarities between Unbounce and ClickFunnels, here’s an overview:

  • Both Unbounce and ClickFunnels are powerful landing page builders, but ClickFunnels also offers the ability to build complete sales funnels.
  • The starting prices for both platforms are similar, with ClickFunnels at $97 per month and Unbounce at $99 per month.
  • ClickFunnels has a more extensive range of features and integrations compared to Unbounce.
  • Both platforms provide a drag-and-drop editor, page templates, and split-testing capabilities.
  • ClickFunnels includes website hosting, high-converting sales funnels, membership sites, and an email autoresponder.
  • Unbounce and ClickFunnels offer free trials, allowing you to test their platforms before committing.

Features of ClickFunnels


Drag-and-Drop Visual Editor

ClickFunnels provides a user-friendly drag-and-drop visual editor, allowing you to customize every page within your sales funnel. With a few clicks, you can add and rearrange elements, customize the content, and create a visually appealing design.

Website Hosting Included

Unlike many other landing page builders, ClickFunnels includes website hosting within its platform. You can easily create or add a domain directly within your ClickFunnels account and attach it to your sales funnels.

If you already have a domain registered elsewhere, ClickFunnels allows you to integrate it with your account seamlessly.

100+ Themes and Templates Available

ClickFunnels offers a wide selection of pre-designed themes and templates to choose from. Whether you’re creating a sales funnel for lead generation, product sales, or webinars, you’ll find a template that suits your specific needs.

The marketplace also provides user reviews to help you make an informed decision.

Total Split Testing Capabilities

ClickFunnels understands the importance of A/B testing in optimizing your sales funnel. With its split testing feature, you can easily compare different versions of your pages to determine which one yields the highest conversion rate.

This data-driven approach will help you continuously improve your funnel’s performance.

High-Converting Sales Funnels

One of the standout features of ClickFunnels is its focus on creating high-converting sales funnels. While other platforms may offer landing pages or websites, ClickFunnels goes beyond that by providing a holistic solution to help entrepreneurs grow their online businesses and sell more products. With ClickFunnels, you can leverage proven sales funnels designed to generate results.

Unlimited Conversion Tracking

ClickFunnels offers comprehensive conversion tracking capabilities. With just a few clicks, you can monitor the conversion rates of your sales funnels, track opt-ins, and sales, and analyze other mission-critical metrics. This data-driven approach empowers you to make informed decisions and optimize your funnel for maximum results.

Easy-To-Use Email Autoresponder

ClickFunnels provides an integrated email autoresponder, allowing you to nurture leads and follow up with customers directly within the platform. If you prefer a different email service provider, ClickFunnels seamlessly integrates with popular ESPs and CRMs.

Membership Site Included

Membership sites can be powerful for generating recurring revenue and fostering a loyal customer base. ClickFunnels offers easy-to-use features for creating and launching membership programs, allowing you to provide exclusive content and engage with your audience.

Easy Shopping Cart Feature

With ClickFunnels, you don’t need to rely on third-party integrations for your shopping cart. The platform provides a built-in shopping cart feature, allowing you to seamlessly add products, descriptions, and prices to your sales funnels. This simplifies the purchasing process for your customers and streamlines your overall sales flow.

Features of Unbounce


Drag-and-Drop Editor

Unbounce offers a user-friendly drag-and-drop editor that allows you to customize your landing pages quickly. You can rearrange elements, adjust dimensions, and create visually appealing designs without coding knowledge.

Code Customizations

For more advanced users, Unbounce allows you to add custom JavaScript, CSS, and HTML to your landing pages. This flexibility enables you to tailor your pages to your specific requirements and achieve a unique design.

Landing Page Templates

If you prefer not to create your landing page from scratch, Unbounce offers many templates. These templates are designed with conversion in mind, allowing you to quickly create professional-looking pages optimized for lead generation and customer acquisition.

Form Builder

Every landing page needs a form to capture leads or enable checkouts. Unbounce provides a form builder allowing you to create one- and two-step forms seamlessly. You can customize the form fields and add features like checkboxes, radio buttons, dropdowns, and hidden fields.

Real-Time Data Reporting

Unbounce provides real-time data reporting within its platform. You can easily track the performance of your landing pages and monitor key metrics to gain insights into your campaign’s effectiveness.

Additionally, Unbounce integrates seamlessly with Google Analytics for more comprehensive tracking and analysis.

Opt-In Targeting

Unbounce offers advanced targeting options to enhance your conversion rates. You can trigger popups based on visitor behavior, such as arrival, scroll, or exit intent.

Additionally, you can schedule special offer announcements or discounts, target visitors by location, cookies, or referral URL, and create personalized experiences for different segments of your audience.

A/B Testing

A/B testing is crucial to optimizing your landing pages for maximum conversions. Unbounce provides built-in A/B testing capabilities to compare page variations and determine the best performance. You can improve your overall campaign effectiveness by continuously testing and refining your pages.


ClickFunnels and Unbounce offer various integrations to enhance functionality and streamline workflow. Here are some of the main integrations available for each platform:

ClickFunnels Integrations

  • Twilio: Personalize and schedule SMS messages.
  • Embed A Calendar Into Your Funnel: Allow leads to schedule themselves on your calendar using different calendar software.
  • YouZign: Host custom images on YouZign and publish them on ClickFunnels.
  • VWO Engage: Set up push notifications for your funnels.
  • Salesforce: Integrate ClickFunnels with SalesForce CRM.
  • Warrior Plus: Sell Warrior Plus products on ClickFunnels.
  • Disc Delivered: Enable automatic order fulfillment for your funnels.
  • Stripe Payment: Use Stripe as a payment integration and send receipts directly from Stripe.
  • Kajabi: Connect ClickFunnels products with membership areas in Kajabi.
  • PayPal: Add a PayPal button to your ClickFunnels page and accept payments.
  • WordPress: Integrate ClickFunnels with your WordPress website.
  • Shopify: Connect your Shopify website with ClickFunnels.
  • Slybroadcast: Send voicemails from Slybroadcast to your ClickFunnels subscribers.
  • Shipstation: Set up Shipstation for order fulfillment in ClickFunnels.
  • Zapier: Integrate ClickFunnels with other popular services.
  • ZenDirect: Send customer information from ClickFunnels to ZenDirect for shipping items.

Unbounce Integrations

  • Google Analytics: Track landing page visits and interactions.
  • Zapier: Integrate Unbounce with other online tools.
  • Salesforce: Integrate Unbounce with Salesforce CRM.
  • HubSpot: Connect Unbounce with HubSpot CRM.
  • Mailchimp: Integrate Unbounce with Mailchimp for email marketing.
  • Facebook: Customize Facebook ad targeting based on Unbounce lead information via the Facebook pixel.


Understanding the pricing plans of both Unbounce and ClickFunnels is crucial for making an informed decision. Here’s a breakdown of their pricing tiers:

ClickFunnels Pricing

ClickFunnels offers two pricing plans:

  1. Standard Plan ($97 per month): This plan includes 20 sales funnels, 100 pages, 1 user, 3 payment gateways, 3 domains, chat support, access to the Funnel Hacker Forum, and Funnel Flix (a library of sales funnel training videos).
  2. Platinum Plan ($297 per month): The Platinum plan provides unlimited funnels, pages, and follow-up funnels, 3 users, 9 payment gateways and domains, priority support, weekly peer review hackathons, and access to Funnel Flix.

Both plans come with a 14-day free trial, allowing you to test ClickFunnels before committing to a subscription.

Unbounce Pricing

Unbounce offers three pricing plans:

  • Launch Plan ($99 per month): This plan includes 75 landing pages, 8 popups, sticky bars, and a 500,000 monthly traffic limit.
  • Optimize Plan ($199 per month): The plan provides 150 landing pages, 16 popups, sticky bars, a 500,000 monthly traffic limit, and 5 client sub-accounts.
  • Accelerate Plan ($499 per month): The plan offers 375 landing pages, 40 popups, sticky bars, a 500,000 monthly traffic limit, and 15 client sub-accounts.

Unbounce also offers a 14-day free trial for all its pricing plans, allowing you to explore the platform and determine if it meets your needs.

Case Studies and User Reviews

To gain further insight into Unbounce and ClickFunnels’s effectiveness, let’s look at some real-world case studies and user reviews.

ClickFunnels Case Study: Garrett’s Coaching and Consulting Business

Garrett, a coach and consultant, used ClickFunnels to support thousands of families in 27 countries.

By leveraging the high-converting sales funnels and comprehensive features of ClickFunnels, Garrett was able to scale his business and provide valuable services to his clients.

Unbounce Case Study: Indochino, the World’s Largest Made-to-Measure Apparel Brand

Indochino, a leading made-to-measure apparel brand, utilized Unbounce to create tailored content for specific audiences and drive business growth.

By leveraging Unbounce’s drag-and-drop editor, landing page templates, and A/B testing capabilities, Indochino was able to optimize its marketing campaigns and deliver personalized experiences to its customers.

Making the Right Choice for Your Business

Choosing between Unbounce and ClickFunnels ultimately depends on your specific needs and goals. Here are a few key considerations to help you make an informed decision:

  • Landing Pages vs. Complete Sales Funnels: Determine whether you need a single landing page or a complete sales funnel to achieve your objectives.
  • Features and Integrations: Assess each platform’s specific features and integrations to ensure they align with your requirements.
  • Ease of Use: Consider the user-friendliness of each platform’s interface and editor, as this will impact your ability to create and manage your marketing campaigns.
  • Pricing: Compare the pricing plans of Unbounce and ClickFunnels to find the best fit for your budget and expected return on investment.
  • User Reviews and Case Studies: Explore real-world experiences and feedback from users to gain insights into the effectiveness and reliability of each platform.

Remember, Unbounce and ClickFunnels offer free trials, allowing you to test their platforms and determine which best suits your needs before making a financial commitment.


Unbounce and ClickFunnels are powerful landing page builders catering to different needs. Unbounce specializes in creating high-converting landing pages, while ClickFunnels provides a comprehensive solution for building complete sales funnels.

By considering each platform’s features, pricing, integrations, and user reviews, you can make an informed decision that aligns with your goals and objectives.

Remember to take advantage of the free trials offered by both platforms to test their capabilities and determine which one is the best fit for your business.

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